EXTRA CREAMMMY | NESTLE TEMPTATIONS
Art Direction | Graphic Design | Video Production
Overview
Extra Creammy Creamy Milk Tea Ice Cream was a campaign created to introduce Nestlé Temptations’ new flavors: Cookie Crunch Cream Cheese, Wintermelon, and Brown Sugar. The campaign highlighted the indulgent, milk tea–inspired creaminess of the product, using the familiar ‘MMM’ sound to capture the joy in every bite. It also emphasized how ice cream brings families together, turning moments into meaningful shared experiences.
Extra Creammy Creamy Milk Tea Ice Cream was a campaign created to introduce Nestlé Temptations’ new flavors: Cookie Crunch Cream Cheese, Wintermelon, and Brown Sugar. The campaign highlighted the indulgent, milk tea–inspired creaminess of the product, using the familiar ‘MMM’ sound to capture the joy in every bite. It also emphasized how ice cream brings families together, turning moments into meaningful shared experiences.
Creative Direction
I was the Lead Art Director on this campaign and was involved in every phase, from initial brainstorming to preproduction, production, and postproduction. The campaign was developed to showcase Nestlé Temptations' new and improved ice cream formulation, which is now creamier than before. We built the creative concept around the familiar “Mmmm” sound, using it in both copy and visuals to capture the joy people feel when tasting something delicious. We worked with new endorsers Dimples Romana and her son Alonzo, whose natural chemistry perfectly illustrated how ice cream becomes even more special when shared with loved ones. We produced a 15-second video and a 6-second bumper, both launched on YouTube and Facebook, to bring the message to life in a warm and relatable way.
I was the Lead Art Director on this campaign and was involved in every phase, from initial brainstorming to preproduction, production, and postproduction. The campaign was developed to showcase Nestlé Temptations' new and improved ice cream formulation, which is now creamier than before. We built the creative concept around the familiar “Mmmm” sound, using it in both copy and visuals to capture the joy people feel when tasting something delicious. We worked with new endorsers Dimples Romana and her son Alonzo, whose natural chemistry perfectly illustrated how ice cream becomes even more special when shared with loved ones. We produced a 15-second video and a 6-second bumper, both launched on YouTube and Facebook, to bring the message to life in a warm and relatable way.
Takeaway
This campaign provided me with valuable hands-on experience, working closely with a food stylist and learning practical food styling techniques, particularly in recreating fake ice cream for production. I realized how essential it is to maintain the product’s appearance under hot studio lights, where real ice cream melts quickly and limits shooting time. This practical learning has sharpened my attention to detail and will continue to be an asset in future food and product campaigns.
This campaign provided me with valuable hands-on experience, working closely with a food stylist and learning practical food styling techniques, particularly in recreating fake ice cream for production. I realized how essential it is to maintain the product’s appearance under hot studio lights, where real ice cream melts quickly and limits shooting time. This practical learning has sharpened my attention to detail and will continue to be an asset in future food and product campaigns.
Let’s work together!
Contact me at 📩 flordeliza.christianjohn@gmail.com