No More ITCH-UATIONS | Head & Shoulders
Art Direction | Graphic Design | Video Production
Overview
"No More ITCH-UATIONS" was a brand campaign for Head & Shoulders, aimed at positioning the product as the go-to choice for maintaining a healthy, dandruff-free scalp. The goal was to create relatable, everyday scenarios that emphasized the importance of feeling comfortable and confident in both personal and social settings, aligning with the brand’s promise to help people live freely without the distraction or embarrassment of dandruff.
"No More ITCH-UATIONS" was a brand campaign for Head & Shoulders, aimed at positioning the product as the go-to choice for maintaining a healthy, dandruff-free scalp. The goal was to create relatable, everyday scenarios that emphasized the importance of feeling comfortable and confident in both personal and social settings, aligning with the brand’s promise to help people live freely without the distraction or embarrassment of dandruff.
Creative Direction
I was involved in all phases of the No More ITCH-UATIONS campaign for Head & Shoulders. Built around a witty play on ‘itch’ and ‘situations,’ the campaign featured Alden Richards and Bea Alonzo in their first pairing, tapping into love team buzz to build emotional connection. A teaser-first social strategy drove anticipation, followed by a 45-second hero video and shorter digital bumpers showcasing relatable ‘itch-uations’ in a lighthearted way.
I was involved in all phases of the No More ITCH-UATIONS campaign for Head & Shoulders. Built around a witty play on ‘itch’ and ‘situations,’ the campaign featured Alden Richards and Bea Alonzo in their first pairing, tapping into love team buzz to build emotional connection. A teaser-first social strategy drove anticipation, followed by a 45-second hero video and shorter digital bumpers showcasing relatable ‘itch-uations’ in a lighthearted way.
Takeaways
This campaign taught me the value of behind-the-scenes content. Shooting and editing BTS not only helped build excitement but also led audiences toward the main hero material. It added depth to the narrative and made the campaign feel more authentic and engaging.
This campaign taught me the value of behind-the-scenes content. Shooting and editing BTS not only helped build excitement but also led audiences toward the main hero material. It added depth to the narrative and made the campaign feel more authentic and engaging.
