#ZeroWordsChallege | Coke Zero
Art Direction | Graphic Design | Video Production
Overview
Zero Words Challenge is an online contest campaign that invites people everywhere to express themselves freely through their face, body, dance, and sounds while enjoying the refreshing taste of Coke Zero together. Participants shared their entries online for a chance to showcase creativity and win exciting prizes.
Zero Words Challenge is an online contest campaign that invites people everywhere to express themselves freely through their face, body, dance, and sounds while enjoying the refreshing taste of Coke Zero together. Participants shared their entries online for a chance to showcase creativity and win exciting prizes.
Creative Direction
I was the lead art director across pre-production, production, and post-production, working with celebrity endorsers Catriona Gray, Joshua Garcia, Robi Domingo, and Julie Anne San Jose. I oversaw a series of 15-second videos guiding audiences on how to join the contest and developed promotional materials highlighting the prizes to attract more participants and boost campaign engagement.
I was the lead art director across pre-production, production, and post-production, working with celebrity endorsers Catriona Gray, Joshua Garcia, Robi Domingo, and Julie Anne San Jose. I oversaw a series of 15-second videos guiding audiences on how to join the contest and developed promotional materials highlighting the prizes to attract more participants and boost campaign engagement.
Takeaways
This was my first contest-type campaign, and it taught me valuable lessons. I learned the importance of posting multiple times to guide audiences step by step on how to join, while also showcasing the prizes to attract participants. This project also highlighted the value of cross-posting across different social media platforms, which helped the campaign spread more effectively online.
This was my first contest-type campaign, and it taught me valuable lessons. I learned the importance of posting multiple times to guide audiences step by step on how to join, while also showcasing the prizes to attract participants. This project also highlighted the value of cross-posting across different social media platforms, which helped the campaign spread more effectively online.