Fabric Spray Launch | Ambi Pur
Art Direction | Graphic Design | Video Production
Overview
This was the product launch of Ambi Pur Fabric Spray in the Philippines. The campaign focused on showing how the spray refreshes fabrics by instantly removing odors and giving clothes, curtains, and upholstery a clean, long-lasting scent. We highlighted its ease of use and effectiveness, positioning it as a quick solution for keeping everyday fabrics fresh.
This was the product launch of Ambi Pur Fabric Spray in the Philippines. The campaign focused on showing how the spray refreshes fabrics by instantly removing odors and giving clothes, curtains, and upholstery a clean, long-lasting scent. We highlighted its ease of use and effectiveness, positioning it as a quick solution for keeping everyday fabrics fresh.
Creative Direction
I was the lead art director for this project. We created a series showcasing how easy it is to use Ambi Pur Fabric Spray on different household furniture and everyday fabrics. To illustrate how odors cling to items, we used a creative and exaggerated visual approach. We wanted to make it fun, eye-catching, and impactful for the audience.
I was the lead art director for this project. We created a series showcasing how easy it is to use Ambi Pur Fabric Spray on different household furniture and everyday fabrics. To illustrate how odors cling to items, we used a creative and exaggerated visual approach. We wanted to make it fun, eye-catching, and impactful for the audience.
Takeaways
I learned a lot from this campaign, which was one of my most complex shoots using a green screen and CGI. The shoot required strategic planning, particularly in spacing and positioning the elements. Completing this project was especially rewarding, as I was able to see my storyboard come to life.
I learned a lot from this campaign, which was one of my most complex shoots using a green screen and CGI. The shoot required strategic planning, particularly in spacing and positioning the elements. Completing this project was especially rewarding, as I was able to see my storyboard come to life.
