FruitFULL Summer | Nestle Temptations
Art Direction | Graphic Design | Video Production
Overview
Fruitful Summer was a campaign introducing Nestlé Temptations’ Banana Peanut Butter, Strawberry and Cream, and Avocado Caramel flavors, launched during the summer season. The campaign positioned these new treats as the perfect way to beat the heat and make summer more fun, flavorful, and fruitful.
Fruitful Summer was a campaign introducing Nestlé Temptations’ Banana Peanut Butter, Strawberry and Cream, and Avocado Caramel flavors, launched during the summer season. The campaign positioned these new treats as the perfect way to beat the heat and make summer more fun, flavorful, and fruitful.
Creative Direction
I was the lead art director, involved in pre-production, production, and post-production. I worked on a 15-second ad and created key visuals for social media. The campaign positioned Nestlé Temptations as the perfect way to beat the summer heat while strengthening family bonds at home and creating joyful shared moments together. The video was released on Facebook and YouTube to maximize reach and engagement.
I was the lead art director, involved in pre-production, production, and post-production. I worked on a 15-second ad and created key visuals for social media. The campaign positioned Nestlé Temptations as the perfect way to beat the summer heat while strengthening family bonds at home and creating joyful shared moments together. The video was released on Facebook and YouTube to maximize reach and engagement.
Takeaway
This campaign taught me how to work with real ice cream products on set and ensure they looked visually appealing on camera. This was also produced during the COVID period; it required creativity, efficiency, and precision, as every detail had to be flawless under strict time and movement constraints.
This campaign taught me how to work with real ice cream products on set and ensure they looked visually appealing on camera. This was also produced during the COVID period; it required creativity, efficiency, and precision, as every detail had to be flawless under strict time and movement constraints.
Let’s work together!
Contact me at 📩 flordeliza.christianjohn@gmail.com