Laki Sa Nissin Wafer | Monde Nissin
Art Direction | Graphic Design | Video Production
Overview
"Laki sa Nissin Wafers” was a campaign for Monde Nissin Wafers built on the Tagalog phrase laki sa, meaning “to grow up with.” It tapped into nostalgia for those who enjoyed Nissin Wafers as children while introducing the brand’s new packaging and highlighting that the classic taste remains just as delicious and familiar.
"Laki sa Nissin Wafers” was a campaign for Monde Nissin Wafers built on the Tagalog phrase laki sa, meaning “to grow up with.” It tapped into nostalgia for those who enjoyed Nissin Wafers as children while introducing the brand’s new packaging and highlighting that the classic taste remains just as delicious and familiar.
Creative Direction
I was involved in pre-production, production, and post-production for this campaign. We created a 15-second video showcasing the evolution of Nissin Wafers’ packaging while emphasizing that the love for the product remains unchanged. The concept highlighted how, from childhood to high school and even into working life, the taste of Nissin Wafers continues to be a favorite.
I was involved in pre-production, production, and post-production for this campaign. We created a 15-second video showcasing the evolution of Nissin Wafers’ packaging while emphasizing that the love for the product remains unchanged. The concept highlighted how, from childhood to high school and even into working life, the taste of Nissin Wafers continues to be a favorite.
Takeaway
In this project, I learned the challenges of shooting a stop motion video. It was tricky and complex, making consistency in every frame essential. We went through multiple retakes to capture the right angles and deliver a seamless final output.
In this project, I learned the challenges of shooting a stop motion video. It was tricky and complex, making consistency in every frame essential. We went through multiple retakes to capture the right angles and deliver a seamless final output.
Let’s work together!
Contact me at 📩 flordeliza.christianjohn@gmail.com